Blogging’s Decay – Is Daily Blogging A Good Idea?

Should You Blog Daily?

Turns out this is a hard question to answer. Blogs respond to what you are posting NOW. Blogs also have traffic being trapped by their archive. Here is a chart that shows how current blog posts help prop up views.

Should You Blog Daily Chart from Marty Smith

The red line shows views captured by posts. Posts + Archive generates greater views in most cases than archive alone. There is a clear Post, Decay to Post, Decay feature in the curve. While we can’t say blogging everyday is always a good idea because you can step on your own highly viral content, we can say that a regular schedule of posting is a good idea. Don’t let the decay take over. ┬áNot all blogging days are equal either. ScentTrail Marketing receives a lot of views on the weekends not so for Atlantic BT’s blog.

A regular posting schedule creates a smoother Post to Decay wave. Regular posting takes pressure off the archive and generates new life in the archive.

The spreadsheet below shows the POST to DECAY to POST to DECAY rhythm of content marketing. My takeaway from this chart is blogging on ScentTrail should be at least every 3 Days and, if a blog is not pulling big numbers, daily is possible. Keep blogging until your content hits big and then slow down long enough for the content that is pulling views and shares gets its moment in the sun.


ScentTrail Marketing Posting vs. Archive Analysis
Total Post 
Post Date Views Views Archive
Why Ecom Going Crazy? 3-Dec 473 33 440
Holiday gifts 2-Dec 474 105 369
1-Dec 427 0 427
30-Nov 314 0 314
29-Nov 390 0 390
28-Nov 404 0 404
Open Letter American Retailers 27-Nov 404 132 272
Best Ecommerce Poll & Contest 26-Nov 326 73 253
25-Nov 326 0 326
24-Nov 327 0 327
How Entropy Creating web 3.0 23-Nov 447 486 -39
Cool Quick ScentTrails Thanksgiving 22-Nov 423 127 296
21-Nov 302 0 302
How To Buy Web Design 20-Nov 323 107 216
19-Nov 475 0 475
18-Nov 271 0 271
17-Nov 345 0 345
Content Friends and Time – New SEO 16-Nov 356 294 62
15-Nov 304 0 304
14-Nov 216 0 216
13-Nov 262 0 262
12-Nov 263 0 263
11-Nov 303 0 303
3 Internet Marketing Ideas 10-Nov 297 341 -44
9-Nov 406 0 406
8-Nov 252 0 252
Cool Quuick ScentTrails 7-Nov 468 212 256
6-Nov 329 0 329
5-Nov 233 0 233
4-Nov 391 0 391
seo and data got a thing going on 3-Nov 460 706 -246
10,991
355

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