Viral Marketing Lessons From Magnetic Poetry Kit

Posted on May 18, 2013 by Martin Smith

Product Camp RTP Slides

Why do some products”Go Viral” while others don’t? This Slideshare discusses hard won lessons learned from a mega-viral success (Magnetic Poetry Kit) and a failure (Poetryslam Magnetic Word Game).

Creating viral lift, something so important in our social mobile and connected marketing times, is a function of a series of tactical decisions, a handful of Critical Success Factors (CSFs) and enough “smart luck” to create lift.

“Smart Luck” is being smart enough to know when to double down, pivot or RUN (lol). Here is the slide deck created for Product Camp RTP May 18th:

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Social Media Marketing – Don’t Try To Time It

Posted on May 9, 2013 by Martin Smith

timefliesTiming Social Media Doesn’t Work

Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out. When you publish to what social media is statistically irrelevant. If all it took for content to go viral was the correct publication time all content would go viral.

If someone tells you publication time matters they are trying to sell you something. I say this having “bought” (pushed across my social nets) the “How To Time” social media infogaphic below.

Viral IS as VIRAL DOES.

Great content is going to find an audience even if you publish it on Leap Day in the coldest February on record in the middle of a tornado. When you publish doesn’t matter. What you publish matters and who gives a HOOT about what you publish really MATTERS. My advice is if you don’t have POWERFUL well networked friends…find some (lol).

“Yeah but we give our content a better chance by following the when to publish rules,” I can hear some as yet unenlightened Internet marketers thinking. No you don’t. When you use a cheat sheet like the infographic below you create serendipity.

You publish content according to the “rules” and assign false credit. “See,” you congratulate yourself, “WHEN we publish really does matter”. Then you publish another piece of content, again according to the rules of when to publish on what network, and get half the response.

Scratching your head you wonder what happened. I can answer that question – your content wasn’t as good (not as engaging, not as well received by GIANTS, not as LUCKY). Yes, LUCK plays a role in the random nature of content going viral.

Luck plays increasingly LESS of a role as your network grows. The bigger your network the smarter you look (lol). I have several friends with substantial followings. I bet a few will pick up this piece. When/if they do chances for viral lift increase exponentially. Every now and again I ASK for help creating lift for a piece of content.

My “well networked” friends like Mark Traphagen, David Amerlad, Phil Buckley and Amy Lewis are generous and more than happy to help. They know they can count on me to help them too. I don’t abuse The Ask by using the “favor” too often or for insignificant things.

Wrong Questions About WRONG Things

I wrote this piece because attempting to time social media is a symptom of a bigger Internet marketing illness – the belief in the “silver bullet”. Content marketing is hard, backbreaking work. If there are shortcuts to greatness I haven’t found them (and not for lack of looking).

Greatness in content marketing is not about how often or when you publish. Greatness is and will always be about the power of your ideas. If your ideas aren’t sprouting legs and walking around the world roll up your sleeves and create some more.

Each strike of your content marketing ax loosens a little more rock. As your process tightens you are doing what will help your content go viral – you are getting better at creating content people want to share, support and love.

Yes time is flying by and I don’t care.

My job is and will remain simple – GET BETTER, BE BETTER. If I help and give, learn and love, listen and care then my content will get better as I become a better person. What more can one ask from life, Internet marketing or social media? Don’t attempt to TIME social media, but do love it and commit to getting better and, almost before you know it, your Klout score will go up, your tribe of supporters will grow and you will learn more than can be written.

I Scooped this infographic a few months ago. On second thought, DON’T do anything suggested (lol).

What is the best time to post on social media sites?

What is the best time to post on social media sites? infographic

 

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Anatomy Of Great E-Commerce Website Design

Posted on April 21, 2013 by Martin Smith

anantomy of great e-commerce graphic on Atlantic BT

Great Homepage Ecom Design

REI.com is a great e-commerce website. I was going to use three different websites to demonstrate each of these ecommerce Critical Success Factors (CSFs), but REI’s ecom design is so good I decided to show how one e-commerce team hits these CSFs out of the park.

Golden Triangle

We read left to right. This means our eyes spend more time on the left of a website than any other part of the page. That is why REI.com puts meaningful actions on the far left.

Use Sight Lines

When a visitor comes to your e-commerce website their eyes follow the eyes of people on the page. Look how skillfully REI.com directs the views of their models to high value areas, areas of the page where there are products to sell and clear calls to action.

Clear Calls To Action

Visitors want HELP knowing what YOU, the designer of the world they visit, want them to do. Call To Actions (CTAs) create comfort and security. REI has many clear CTAs. Note not all of REI’s CTAs are designed equally. One CTA earns the high contrast green button while others are simple text.

When you create CTAs clearly communicate priority with how you design. Five equally weighted CTAs is confusing. One green button says, “We want YOU (the visitor) to click HERE”.

Use these three ideas: Golden Triangle, People’s Sight Lines and clear Calls To Action and your e-commerce website will convert more visitors to buyers.

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Mobile Revolution: Is ShowMaging Next

Posted on April 14, 2013 by Martin Smith

Showmaging Art Forum

I love Artforum Magazine. The magazine is a work of art itself. It is an over sized glossy the likes of which will be gone soon. We can’t afford to put print on paper.

The magazine and newspaper business models are being crushed by more than costs vs. revenue politics. Here is the real culprit (your Smart Phone):

Mobile Print Killers

Mobile Print Killers

Yesterday I sat in Barnes & Noble and took pictures of the articles I wanted to look up on my laptop. In what may be the first example of “showmaging” I used my iPhone to consume Artforum in a way consistent with how I live.

I don’t passively consume anything. I look to spin, snip and alter anything and everything.

The Smart Move For Magazines & Newspapers

Magazines and newspapers have been many things for the last ten years “smart” is rarely among them. First they tried to force the web to walk and talk like print. Next they tried to charge for content we are too used to getting free to ever comfortably go back to paying (we will simply do without or do with something else).

Finally in the last act of the truly desperate the largest publishers tried to use a “pay for subscription” model. None of these options have helped nor will they. NEWS as a product is way too much of a commodity to afford more than a “micro-payments” model (Harvard Business Review is a great demonstration of this change a small fee for robust content people are willing to pay for).

Newspapers suffer from their main product, news, becoming a commodity AND from their broad focus. Trying to cover everything is a losing proposition because the costs of even aggregation exceed potential return.

What if….

What if publishers stopped thinking of their customers as witless robots who need their food digested for them and embraced the idea that the mob is sentient and willing to help. What if print publishers became more willing to share.

I know every publisher reading this is having hives as they read, but the old product is GONE, a zombie walking the earth. Why not begin testing a new product, one capable of getting active consumers, writers, bloggers, artist and even mom and dad EXCITED about your product once again.

Here are some ways print publishers could embrace “showmaging”:

  • Put QR codes on your pages.
  • Create platforms where WE can contribute OUR takes on your takes.
  • Hold contests rewarding cool interpretations of your product in different media (web, video, mashups).
  • Gamify your consumption so your customer’s takes on your published material is rewarded and prized.
  • Think each page as the beginning of a DIGITAL conversation (ads too).
  • Don’t accept ads that are boring just because the pay well.

This last idea speaks to the new publisher as quality gatekeeper and filter. We don’t need editors to tell us how to think, but help cutting down the BABBLE coming at us everyday would be great especially if this filtering can be accomplished in an almost one-to-one highly relevant way.

If print publishers would embrace “showmaging” instead of hording many new revenue options would fall from the tree such as:

  • The DATA – once you have involved “consumers” pinning and reposting your content you will now SO MUCH MORE about US (your customers). Knowing people that intimately, as Facebook proves, is many multiples more valuable than what print publishers are doing now (printing and then not listening).
  • The GAMES – when you pit an amateur against each other guess what they do? They tell their friends and advertise for you.
  • The Legitimacy – Print publishers should be leading resources for startups and cool new products. That kind of consulting service is VALUABLE just ask Forrester, McKinsey or Boston Consulting Group.

The good news for print publishers is they have little to lose. Yes that is the bad news too, but why not reach for greatness and fail instead of continuing to do the same thing and expecting a different result?

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Praise For Free Internet Marketing Consulting Saturdays

Posted on January 3, 2013 by Martin Smith

Martin Marty Smith Free Internet Marketing Consulting Saturdays

Free Internet Marketing Consulting Saturdays

No Free IM Consulting This Saturday January 26 due to weather.

Saladelia in Durham, NC

11:00 am until 2:00 PM

“Can’t be worth anything if it is free,” you might be thinking. Such a statement is true for some things, but not for our Free Internet Marketing Consulting Saturdays. I created Free Internet Marketing Consulting Saturdays as a pay back, a way to help others as I’ve been helped.

SPECIAL 2 Internet Marketers for FREE Saturday 1.5.2013
@1918 Phil Buckley will join us for lunch to discuss changes to my ScentTrail Marketing blog. “I work best as part of a group process,” Phil said when I offered to shut down Free Internet Marketing Saturdays. Here is what I said bout Phil not too long ago:

Phil Buckley Free Internet Marketing Consulting Saturdays“Phil combines quicksilver intelligence and Malcolm Gladwell’s 10,000 hours necessary to get really good at something (Outliers) to understand search engine optimization better than almost anyone I know (and I know some serious quants). Generally I agree with Gladwell, but 10,000 Internet marketing hours guarantees nothing. The web constantly tears itself down, creates something new and tears that down faster and faster. ” Read the rest of In Praise of @1918 on ScentTail Marketing

Since I have a dog in this hunt, here are comments from Triangle Internet marketers you may know:

Free Internet Consulting Saturdays Tonia Zamperi

Tonia Zamperi

Tonia Zamperi on LinkedIn

“The amount of tangible online marketing skills and knowledge I gleaned from Marty has been invaluable. First with Atlantic BT‘s marketing strategy, now more recently during his current Free Consulting Saturdays.Marty has given of his knowledge freely and unconditionally. Armed with pen & paper, I’m constantly learning more, even when I think I’ve thought of everything. He has a true passion to help others succeed through providing insight, 1st hand experience and up-to-the-minute awareness of everything Internet. He is gifted in this space.”
December 11, 2012

Frank Pollock picture

Frank Pollock

Frank Pollock on LinkedIn

“Marty is a rare combination of classical consumer packaged goods marketer, entrepreneur and Internet marketing thought leader. If you follow his social media feeds you will quickly see that he is a tireless worker who provides insightful analysis as part of his curation efforts. The most amazing thing about Marty is his generosity!I recently stopped by one of his free Internet marketing Saturday hangouts to discuss a project I’m working on. I left an hour later with several pages of follow ups and a half dozen books to read.

We have already seen several positive outcomes from Marty’s recommendations and I’ll be headed back soon to discuss our next steps” January 2, 2013

Free Internet Marketing Saturdays George

George Stevensen

George Stevensen on Linkedin

Marty offers his expertise for free on Saturday’s at a local restaurant. I took advantage of Marty’s free offer on Nov 24, 2012 and spent about 2.5 hours with Marty.It was a great session, Marty is one of the smartest people I know in his field of Internet Marketing, and all things related. He is very generous, and I had at least a half dozen good tips that I need to implement.

You will always come away with a larger todo list when you spend time with Marty. Thanks again for a great leisure Saturday, I look forward to doing it again

Hope you can join us this Saturday for a special session or some Saturday soon.

Marty

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Content Marketing: How To Create Lego Content

Posted on December 17, 2012 by Martin Smith

Create Lego Content - Lego USB ImageCreating Lego Content

Writing Holiday Festival Of Ecommerce Lights – Top 10 Holiday Website Designs I included a section of “Scrooge Awards”. Scrooge Awards were given to websites who said BAH! HUMBUG! To decorating their website for the holidays. Some big websites such as Dell and Apple received Scrooge awards.

Lego Content Defined

Without knowing it I created Lego content. Lego Content, just like its namesake, has multiple dimensions, many ways to connect to other content, authorities and spark social shares. Web content is never an island, but some content has more dimensions, more connection nodes, than others.

You want your content to have as many chances to connect as possible. By writing the positive, Top 10 Holiday Website Designs and the negative, the Scrooge Awards, the content more than doubles its connection potential.

Here are ways to create Lego Content:

  • Write both positive and negative cases in the same content.
  • Don’t equally weight negative and positive (pick one).
  • Use Made To Stick cliche, analogy, and metaphor.
  • Build new ideas from familiar frameworks.
  • Scrooge is a Made To Stick Analogy.
  • Holiday Ecom Festival Of Lights is a Made To Stick Analogy.
  • Look for unique keyword combinations as you write.
  • Repeat unique keyword combinations.
  • Use H1 and H2 tags to highlight unique keyword combinations.

The more I work with content the more content feels like Legos. Each sentence, paragraph and piece of content can and should be plugged into every other piece.

Lego Content: Art and Science of Tagging

Think of tags, those keywords you tattoo on your content, as the nubs on your Lego content. The more tags into your content the greater the chance for connection.

Tags help Lego Content reach across time to similar content created in the past, connects with search engines to reach across the ocean of authors and content being created finding similar content, and Lego Content creates an organizational shorthand.

Tagging is an art best thought of scientifically. Before you begin tagging know what keywords matter to the content you create. Be sure to normalize your tagging (never use caps or use caps for proper nouns, or always use caps). Create easy to understand rules and share them with anyone creating your Lego Content.

Lego Content – How To Open Up Your Content

Content can be self referential or open. Open works better online. Here are a few ways to open your content:

  • Include links to Gurus or authorities.
  • Curate in things that happen after publishing.
  • Mention defining content within the space you are writing about.
  • View your content as always in motion, never static or final.

Content is funny. The more you include others the more power your content creates, the more connection nodes your Lego Content contains. Be aware that more than 100 links on any web page is a bad SEO idea, but be sure to drive two to four links out to authorities or tent pole content (such as my link out to Made To Stick by the Heath brothers above).

Tent Pole Content is macro content. Tent Pole Content is often referenced as defining an aspect of whatever it is you are writing about. Examples of tent pole content I’ve written include:

  • Curation Is The Next Web Revolution
  • More, Faster, Better
  • 5 Magical Do More With Less Curation Tools

Tent Pole Content written by others includes:

If you want to write tent pole content your first job is reading, understanding and categorizing (in your mind on in a database) important tent pole content. Examples above work for business and Internet marketing, but may not be great for a widget manufacturer.

Your content is more likely to become a tent pole if it is tied to existing tent pole authors or important content in your space. When I wrote Social Media’s Magic Feedback Loops  I didn’t know David Edelman would read, Tweet and share the piece (cool that he did).

There is always a guru. There is always content in any space gaining 80% of the links. Your job is to find, link to and reference that content and those authors because that is how you create Lego Content.

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Blogging’s Decay – Is Daily Blogging A Good Idea?

Posted on December 3, 2012 by Martin Smith

Should You Blog Daily?

Turns out this is a hard question to answer. Blogs respond to what you are posting NOW. Blogs also have traffic being trapped by their archive. Here is a chart that shows how current blog posts help prop up views.

Should You Blog Daily Chart from Marty Smith

The red line shows views captured by posts. Posts + Archive generates greater views in most cases than archive alone. There is a clear Post, Decay to Post, Decay feature in the curve. While we can’t say blogging everyday is always a good idea because you can step on your own highly viral content, we can say that a regular schedule of posting is a good idea. Don’t let the decay take over.  Not all blogging days are equal either. ScentTrail Marketing receives a lot of views on the weekends not so for Atlantic BT’s blog.

A regular posting schedule creates a smoother Post to Decay wave. Regular posting takes pressure off the archive and generates new life in the archive.

The spreadsheet below shows the POST to DECAY to POST to DECAY rhythm of content marketing. My takeaway from this chart is blogging on ScentTrail should be at least every 3 Days and, if a blog is not pulling big numbers, daily is possible. Keep blogging until your content hits big and then slow down long enough for the content that is pulling views and shares gets its moment in the sun.


ScentTrail Marketing Posting vs. Archive Analysis
Total Post 
Post Date Views Views Archive
Why Ecom Going Crazy? 3-Dec 473 33 440
Holiday gifts 2-Dec 474 105 369
1-Dec 427 0 427
30-Nov 314 0 314
29-Nov 390 0 390
28-Nov 404 0 404
Open Letter American Retailers 27-Nov 404 132 272
Best Ecommerce Poll & Contest 26-Nov 326 73 253
25-Nov 326 0 326
24-Nov 327 0 327
How Entropy Creating web 3.0 23-Nov 447 486 -39
Cool Quick ScentTrails Thanksgiving 22-Nov 423 127 296
21-Nov 302 0 302
How To Buy Web Design 20-Nov 323 107 216
19-Nov 475 0 475
18-Nov 271 0 271
17-Nov 345 0 345
Content Friends and Time – New SEO 16-Nov 356 294 62
15-Nov 304 0 304
14-Nov 216 0 216
13-Nov 262 0 262
12-Nov 263 0 263
11-Nov 303 0 303
3 Internet Marketing Ideas 10-Nov 297 341 -44
9-Nov 406 0 406
8-Nov 252 0 252
Cool Quuick ScentTrails 7-Nov 468 212 256
6-Nov 329 0 329
5-Nov 233 0 233
4-Nov 391 0 391
seo and data got a thing going on 3-Nov 460 706 -246
10,991
355

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Mobile Revolution Is Not About The Phone

Posted on October 25, 2012 by Martin Smith

Mobile Revolution: It Is Not About The PhoneThe phone is a canard, a false and misdirecting idol. Phones make us think the Mobile Revolution is about the phone. Not so much as it turns out. The mobile revolution is about what most revolutions are about – MONEY.

Two things came together today to help me see beyond the phone:

    • Brad Silverberg, a VC from @IgnitionVC, explained the market difficulties faced by the new Windows tablet. “It is all about the apps,” he said. He went on to explain that a robust app ecosystem created a moat around a castle making market entry difficult. Developing an app “ecosystem” is difficult, time consuming and dependent on others. Silverberg believes Microsoft will spend hundreds of millions to recreate what Apple already has.
  • There is a controversy about apps vs. the mobile web. Can responsive websites make up the functional difference apps provide? This is an apples to oranges comparison. Apps will win long term.

My MacBook Air uses apps not software. My laptop is just a big smart phone. It is easy to see why Apple is moving all programming to apps:

Websites Apps
Many Moving Parts Few Moving Parts
Complex Code Less Complex Code
Long Dev Cycle Short Dev Cycle
User Specs Risk No Specs Shift Risk
Hard To Modify (Spaghetti) Easy To Modify
Requirement Changes=Big Deal Change Is Easy (add a new block)
Data Integration Hard Data Integration Easy
Market Changes Slow Response Market Changes Fast Response
BIG Risk Small Risk
Can Be Expensive Less Expensive

Mobile Revolution Is Not About The PhoneThrow in influence from “cloud computing” where code is smaller, more object oriented and floating out there somewhere and small, fast and related Lego block-like apps are in our future.

Don’t be fooled by the confusing canard. Apps win because they are cheaper, faster, and more responsive. Apps are ON your phone, but your phone is NOT where the smarts live.

Intelligence is located in smaller and smaller blocks floating in the cloud waiting to serve and capable of serving many at once. If that sounds cheaper for Apple, Microsoft and Google you win a cookie. Apps win because this revolution, like all revolutions, is about the MONEY.

My money is on more and more, faster and faster, better and better…apps.

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Free Internet Marketing Consulting Saturdays Offer

Posted on October 12, 2012 by Martin Smith
Martin Marty Smith

Martin Marty Smith, Internet Marketer

Free Internet Consulting Saturdays Special

No Free IM Saturday January 26 due to weather.

Special 2 for 1 Offer For Saturday January 5th.

Phil Buckley (@1918) and I will be discusses ScentTrail Marketing’s new design at Saladelia in Durham from 11:00 to 2:00 this Saturday January 5th. Join us and get 2 Internet marketing experts FREE.

Free #IM Consulting Saturdays

Remember the night before Christmas when you were a kid? You didn’t want to SLEEP even thought the only way to make it to THE day was to close your eyes and appease your parents. Sure you wouldn’t be able to actually sleep you would play the part and fool your parents. You were so excited to be alive you didn’t want to miss a moment.

Of course you feel asleep the moment your head hit the pillow. Good thing too because your parents needed you passed out so they could build all the stuff Santa dropped off on his tour of your neighborhood :) . After 13 years that feeling you remember from the night before Christmas is how I still feel about Internet marketing. I love this stuff.

Free Internet Marketing Consulting Saturdays Offer

Just about every Saturday I sit at my friend Robert Ghanem’s Saladelia restaurant, eat great food and soak up Robert’s generous WiFi. If you would like me to think about your Internet marketing problem or if you would like to come have lunch one Saturday I offer my time, ideas and thoughts free of charge with no obligations or warrants. “Warrants” is legalese for if you make a million bucks from our conversation GREAT and you owe me NOTHING. Appreciate if you donate some to cancer research, but you owe me nothing.

Who are You?
You can read about my 13 years of Internet marketing experience on my Marty Marty Smith LinkedIn Profile. More than ten people I’ve worked WITH or FOR have shared their impressions in recommendations.

The quick summary is I’ve helped others make over $30M online via more than 500,000 transactions with an Average Order Value (AOV) of $65. I’ve spent a week with SEO Guru Bruce Clay and have achieved several important #1 SEO listings (even though #1 isn’t what it used to be post the float LOL). I’ve worked with Seth Godin, and yes I am Martin of Martin’s Ride To Cure Cancer, the little bicycle ride across America to help cure cancer.

My ScentTrail Marketing blog has over 100K views, my Klout score, last time I checked, was in the low sixties. Almost 40,000 viewers have visited my Martin Marty Smith Scoop.it page or one of my 12 digital marketing Revolutions such as the Curation Revolution.

Are You All That and A Bag of Chips or What?
I’ve been LUCKY, worked hard and have been blessed with great bosses like my current boss and have always had smart friends. I’ve failed more than I’ve succeeded as any Internet marketer has. I kept notes, as any Internet marketer does.

I am NOT all that and a bag of chips. I’ve faced challenges, been helped and have helped. I don’t make this offer for fame or glory (lol). I offer my knowledge and experience because I prefer eating lunch WITH someone and enjoy talking Internet marketing with those who care about it too.

What is In It For You?
I’ve been marketing one thing or another for thirty years and MORE brains are always better than fewer. I offer mine without looking for anything in return.

What is the Catch?
While I would love it if you would Follow @ScentTrial on Twitter, threw som +K my way, say nice things about me on LinkedIn (hey I have an ego too LOL) and speak kindly about me to strangers there really is NO CATCH. If you REALLY love my help, donate to cure cancer at the Duke Cancer Institute or help Martin’s Ride achieve its donation goal.

You Just Want To Steal My Secret Sauce
Ideas are rarely stolen since thieves are lazy. When we helped Magnetic Poetry Kit, words on magnets most people put on their fridge or locker, become a multimillion dollar gift brand it wasn’t knocked off until we were well past the $1M mark. Yes things are faster and more connected now, but your secret sauce is safe with me :) .

Still not sure? Draft a mutual Nondisclosure Agreement (NDA) and I will be glad to sign. Believe me when I tell you I have enough trouble getting MY ideas off the ground stealing yours is not even in my mind (lol).

How Can I Get Your Help
If you live in Raleigh Durham check @ScentTrail on Saturday morning. If, like most Saturdays I am going to be having lunch at Saladelia I will Tweet that Saturday Office Hours At Saladelia are OPEN you are free to join me. Tweet and let me know you are coming or just show up. If we have more than one person looking for help we will make sure everyone’s questions get some thought and answers.

If you don’t live in Raleigh / Durham email your Internet marketing question to either my personal or work emails (contact information below). Since questions take more research and time than talking to people, questions for Saturday must be emailed by no later than Friday noon and will be answered in the order they came in (first in, first out). Questions after Friday noon will be answered the following Saturday.

Skype Option – We may create a skype option eventually if there are enough questions, but, for now, email or show up and have lunch.

Martin Contact Information
Twitter: @ScentTrail (Follow me and I will follow you back so we can DM)

Personal Email: MartinSellingZoe(at)aol

Work Email: Martin.Smith(at)AtlanticBT.com

Work Blog: Atlanticbt.com/blog

Personal Marketing Blog: ScentTrail Marketing

Saladelia Cafe – Office Hours 11:00 To 2:00 (or when we finish)
4201 University Drive #101  Durham, NC 27707
Saladelia phone: (919) 489-5776

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Cure Cancer Store on Facebook

Posted on September 16, 2011 by Martin Smith

Cure Cancer Store on Facebook
Please LIKE the Cure Cancer Store page on Facebook.

We are close to launching the Cure Cancer Store. Read about our progress and ways you can help on ScentTrail Marketing.

 

Want to donate for our “Free Stuff For Cancer Patients” section? Email MartinSellingZoe(at)aol for details on how.

Want to enter our Artists Cure Cancer contest? LIKE the Cure Cancer Store Facebook page and we will alert you to details when posted.

Want to cure cancer? Join the club and learn how you can Shop To Cure Cancer.

Martin

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